Problem
87% of Spotify's revenue comes from Premium subscriptions, but only 40% of users subscribe to Premium.
Statista, 2023
Spotify users
by subscription type
Revenue generated
by subscription type
Opportunity
47%
of music streamers still buy physical music.
Mintel, 2023
Vinyl record sales represented
72%
of non-digital music revenue in the US.
RIAA, 2023
$1B
in sales for the first time since 1985.
RIAA, 2023
Spotify can incentivize free users to upgrade to Premium with a new feature allowing them to own their favorite playlists in physical form.
Jarla is an AI-powered language assistant that helps users expand their professional vocabulary and gain insights about common jargon used throughout their organization.
Key Features
Glossaries
Customizing the user’s experience with industry and business specific datasets.
Google Workspace Add-on
Offer real-time, easy-to-access support where workers are already doing their work.
Web Dashboard
Analyze user’s activity to track learning, provide insights, and offer opportunities for continuing education.
Glossaries
Material Bank has already begun to augment the platform with design tools. A recent example of this is the “Boards” tool, a Pinterest-like feature which allows designers to save and organize products prior to placing a sample order. However, in my usability testing, I found that designers were either unaware of, or could not find the Boards tool on the website.
Google Workspace Add-on
In our conversations with entry-level professionals, we discovered that they already using AI at work, but the tools they are using were scattered across multiple platforms. To make Jarla truly valuable tool to workers, we needed to make it readily available within platforms where workers are already doing their work. And with access to data across all the Google workspace apps, Jarla delivers support that's tailored to the user's organization and frequent collaborators.
Gmail
1
The "identify jargon" feature highlights words and phrases in the email. Users can then select a word or phrase for a simple definition.
2
The "add to deck" feature saves the word or phrase in the user's "jargon deck".
3
When drafting a response to the email, Jarla uses data from all the workspace apps to provide a response that's tailored to the sender.
Calendar
1
The hero highlights the “boards” design tool and links to a tutorial where she can learn about how it can speed up her workflow
2
A collapsable side menu improves access to a user’s account-related features and distinguishes them from product browsing navigation
3
When returning to the site, users now see their most recent project activity / content that allows them to quickly resume their workflow
Meet
1
The hero highlights the “boards” design tool and links to a tutorial where she can learn about how it can speed up her workflow
2
A collapsable side menu improves access to a user’s account-related features and distinguishes them from product browsing navigation
3
When returning to the site, users now see their most recent project activity / content that allows them to quickly resume their workflow
Chat
1
The hero highlights the “boards” design tool and links to a tutorial where she can learn about how it can speed up her workflow
2
A collapsable side menu improves access to a user’s account-related features and distinguishes them from product browsing navigation
3
When returning to the site, users now see their most recent project activity / content that allows them to quickly resume their workflow
Web Dashboard
Material Bank has already begun to augment the platform with design tools. A recent example of this is the “Boards” tool, a Pinterest-like feature which allows designers to save and organize products prior to placing a sample order. However, in my usability testing, I found that designers were either unaware of, or could not find the Boards tool on the website.
1
The hero highlights the “boards” design tool and links to a tutorial where she can learn about how it can speed up her workflow
2
A collapsable side menu improves access to a user’s account-related features and distinguishes them from product browsing navigation
3
When returning to the site, users now see their most recent project activity / content that allows them to quickly resume their workflow
Reflection
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